The group produces many kinds of pasta, and is the world’s leading pasta maker with 40–45% of the Italian market and 25% of the US market. It produces pasta in over 120 shapes and sizes. Barilla brand pasta is sold in numerous restaurants worldwide, such as those belonging to the Pastamania chain. It is also the leading seller of bakery products in Italy. Through its acquisition of the Swedish company Wasa, it is the world’s leading producer of flatbread (a Scandinavian staple), selling 60,000 tons annually. The company markets pasta in the US as being Italian (“An Italian Favorite” marketing) in flavor, but most of the product in the United States is actually made in Iowa or New York and not Italy. The wheat used is mainly local.



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