Annie’s Homegrown is a Berkeley, California, maker of “natural” and organic pastas, meals and snacks owned by General Mills. The company was founded in Hampton, Connecticut, by Annie Withey and Andrew Martin, who previously founded Smartfood popcorn along with Ken Meyers. It is perhaps best known for its macaroni and cheese product line, which comes in shell form and bunny rabbit shapes, and is the second best selling macaroni and cheese in the United States. Their mascot is a rabbit named Bernie, who appears in the seal of approval called the “Rabbit of Approval”. The company also produces Annie’s Naturals, which consists of condiments, dressings, and barbecue sauces. In January 2012, Annie’s introduced a line of certified organic rising crust frozen pizzas.



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